Writer

Stepped in with a team full of incredible creatives to deliver the Athlete’s Get It Campaign. Was able to turn a sizzle reel into a full-fledged hero anthem by providing narrative direction. We highlighted each special athlete on the brand’s roster with an equally unique moniker, while also inspiring consumers to chase their fitness goals no matter what—just like these athletic icons. With Beats by Dre focusing on centering itself as a leader in the sports world, this was a special opportunity to help assist the brand leave its mark within sports.

Role: Content Ideation, Narrative Strategy, Script writing

Team: Beats Team: Buku Ibraheem, Shateera Israel, Angela Zappella, Brittany Cammisa, Shayna Gianelli, Sam Lam, Michael Refuerzo, Alex Bowring, Ailrick Young Jr, Daniel Spooner, Tom Kydd

Editor: Jesse Ray Diamond